"Google it up, Mommy"
Google it up. These are the first words from the mouth of my 3-year son when I don’t know the answer to one of his questions. Not, “Let's get a book from the library”. Not, “Let’s find that number in the phone book”. But rather, “Google it up, Mommy.”
My 18-year old nephew has his own Smartphone. He sends thousands of text messages per month. And my 75-year old mother no longer owns a hard copy of the local telephone directory.
Times have certainly changed. Since I graduated University, the only connection my employer had to the outside world was dialup and an application called Gopher. And my cell phone, that was for emergency purposes only, weight about 2 pounds. But today we are all connected digitally in a most “instantaneous” way. And the Rogers' new Next Is Now campaign (video to the left) really drives this point home.
You would have to be living in a hole in the ground not to understand that your clients of today and tomorrow are all now “connected”. That their yellow pages are on their laptops and Smartphones. That when they want information about a product or a service, they want it now, and they all have the tools to find it fast.
In the mid-90s when I needed a lawyer, there were literally next to no Canadian lawyers to be found on the internet. Today, with over fifty thousand Canadian lawyers with some sort of web presence, it is not enough just to have a website. Clearly, you must be taking steps to set your site and services apart from the rest of your competition.
If your internet plan is to simply just “have a website”, and hope that your competitors keep their heads in the sand, then you are destined to get left behind in this fast-paced, digitally connected world we all live in.
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