We all know social media isn’t easy. New platforms are always popping up and privacy settings are constantly being tweaked. Keeping up isn’t easy, and sometimes you might feel like throwing in the towel and shutting down your social media presence altogether.
Here’s the good news. We’re here to help you address a few mistakes you might be making with your social media strategy which will, in turn, improve your results and reward your efforts. If none of these apply to you, congrats! Otherwise, here are 3 things people hate about your social media presence:
1) Private Social Media Accounts. This is one of my biggest pet peeves when it comes to using social media for business development. All of the benefits of using social media are practically destroyed the moment you make any account private. Private accounts stop your company from growing its reach, getting the best bang for your buck from content you create and growing referral traffic back to your website. If you’ve created private accounts, go and change them right now!
2) Posting way too frequently. Social media is all about making connections and two-way conversations. Imagine you are at a dinner party and the guy sitting next to you is constantly talking about himself without letting you get a word in. I bet you’d want to get up and leave as quickly as possible. Don’t be that guy (or gal)! A good rule of thumb is to post on Facebook and LinkedIn a couple times per day, and a little more often on Twitter. You should also interact with your readers and followers on a regular basis.
3) Spending too much time on self-promotion. This is a newbie mistake that is made often by Canadian law firms just getting into social media. It’s easy to load content into Hootsuite or Tweetdeck and schedule tweets for weeks to come, but that doesn’t equate “being social”. You can’t “set it and forget it”. Social media is all about building and growing relationships and that comes with two-way conversation. You should be educating your followers rather than promoting to them. Think of the 80/20 rule - 80% interacting and educating and 20% promoting your law firm.
We hope this post will help you skip over (or solve) some of the most common social media mistakes Canadian law firms make when starting their social media strategy. Have any pet peeves you’d like to share? Please let us know in the comments below.