Kevin O’Keefe recently wrote an article, Are There Too Many Social Networks for a Lawyer to Keep Up With? It’s a great article sprinkled with the opinions of other lawyers, business owners and marketing professional, Brian Solis. Be sure to check it out.
Kevin’s opinion is that as a practicing lawyer, you should try a few networks and see which ones add value to your life. You don’t need to do them all.
I agree. With the explosion of social media it can be a daunting task to decide which network to start off with. Law is also an “oddball” of sorts where not all mediums are accepted or encouraged. Take Foursquare for example, I don’t think law firms should use Foursquare for business development. I know some won’t agree, and I guess it depends on your practice area, but I think Foursquare is more product driven (not professional services). Law carries a certain “trusted advisor” reputation and your social networks need to portray that.
Google Plus is one of the newest social media players. For now, Google is only allowing personal accounts. Business accounts are not permitted and this policy is strictly enforced. I’ve been playing around with it since the beta version was first released on June 28, 2011. When it comes to law firm marketing, I’m confident Google+ will have its place among the other networks. Especially because Google is so important when it comes to SEO. Perhaps business accounts will tie in to Google Places? We’ll see!
My advice is to start off with LinkedIn if you’re just starting off with social media. Create a comprehensive profile and then move on to blogging and/or Twitter. Master one before you move on to the next. These are my recommend choices. Let me know how it works for you!