Toronto Family Lawyer's "Web Print" Just Got a Whole Lot Bigger

Posted by Natalie Waddell on March 22, 2011

webfeet.jpgAndrew Feldstein. Feldstein Family Law Group. The firm, located just outside of Toronto, only practices family law.

Many of you may know Andrew Feldstein for his case law review blog, which he has been contributing to on a weekly basis since 2006. He hasn't missed an single week since this blog started.

In the Fall of 2010 the firm quietly lauched three new websites which were focused on specific areas of family law:

This past weekend Mr. Feldstein re-launched his firm's main website, www.separation.ca.

This was a massive undertaking, as there was an additional 200 pages added to his main site. The site is now rich with helpful information and resources for people experiencing a breakdown of their relationship. There are 83 answers to frequently asked questions, 62 articles on various family law topics, and already 14 video blogs.

What impact will all this new content have on his website traffic and increase in business? Only time will tell, but I am betting the increase in content will significantly increase his traffic (mostly due to the additional long-tail searches) and this will ultimately lead to an increase the business coming through his door.

Congratulations Mr. Feldstein on a job well done. And kudos for providing all this family law related information to people in need.

Toronto Criminal Lawyer Labelled "Web Hero"

Posted by Natalie Waddell on May 29, 2010

Craig Penney, a Toronto criminal lawyer, has a very enviable website presence.  I actually had another criminal lawyer once tell me in an email: I really like his site and you should see how effectively he pops up in Google searches without sponsorship. He is my web hero.

Strong words from a colleague hoping to mimic his online presence.

I had an opportunity to chat with Mr. Penney the other day and I asked him a few questions about his website, his approach, and why he thinks it has been so successful. This is what he shared with me:

I realized very quickly that, for potential clients, hiring a criminal lawyer is a very personal decision. Potential clients needed to know not only how I could help, but "who" I was. Before the web, that information had to be conveyed either on the phone or in person.The web changed all that.

M735_mod.jpgr. Penney's website does not specifically educate people about the law. It was purposely designed to introduce himself to his potential client and allow them to get a feel for who he is as a person and as a lawyer.  Clients can spend as much time as they want reading about Mr. Penney and his cases, in order to assist them in making an informed decision about whether to hire him or not.

He attributes his website's success to the site's ability to allow potential clients to get a real feel for who he is as a person and lawyer.

His advice to lawyers who ask him about creating a website?  Start, he says, by realizing that clients want to know who you are, and then ask yourself the following:

  1. What kind of person are you?
  2. What kind of lawyer are you?
  3. How can I best convey that information in a website?

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Quebec Branch of CBA Honours Marc-André Landry

Posted by Natalie Waddell on May 25, 2010

thumb_Up.jpgJulius Melnitzer of the The National Post reported today (Blakes’ associate youngest CBA award winner) that Marc-André Landry has become the most recent recipient of the Jules-Deschênes prize. At the young age of 32 years old, he is officially the youngest recipient in the award's history.

The prize, bestowed by the Quebec division of the Canadian Bar Association, is to recognize a member who demonstrates exceptional commitment and continuous involvement of the Quebec branch of the CBA.

Mr. Landry's contribution has been his outstanding commitment to the Citizenship and Charters Program. This program helps secondary students draw a connection between the Charters and their rights and obligations as Canadian citizens. And it helps students develop advocacy skills and gives them an opportunity to interact with lawyers and judges.