Facebook has announced they’ve updated their terms and policies, which will be effective as of January 1, 2015.
7 Changes with Facebook in 2015
2. Privacy Basics – Facebook has introduced a new tool called ‘Privacy Basics‘. This tool gives you tips and information on how to adjust your privacy settings and control your information on Facebook.
3. Ad Improvements – Facebook is improving the relevancy of ads that you see in your news feed and eliminating promotional page posts.
4. Control Ads in your News Feed – Within Facebook’s Privacy Basics is information on what ads you see in your news feed and how you can control and customize them. Any changes you make to your settings will reflect on all your devices.
5. Location Services – Facebook added information on how they receive your location information. This is in preparation for the roll out of new features like Nearby Friends as well as a more sophisticated news feed based on your location.
6. Purchases on Facebook – Facebook is testing a ‘Buy’ button in some regions, which will make purchasing products on Facebook easier than ever before. Users won’t have to leave Facebook at all to make a purchase.
7. Facebook’s Family Companies & Services – Facebook wants you to know about their family companies and understand what their partnership means. They also have a list of services as part of your independent Facebook experience and want you to understand how they work.
3 Considerations for Lawyers
Lawyers need to take all of these changes into consideration for their social media marketing in 2015.
1. Facebook Advertising – Facebook ads are becoming more and more targeted. This may mean that you will see an improvement in relevant consumers interacting with your posts or page if you use Facebook advertising, PPC, or post boosts.
If not, 2015 might be a great time to try Facebook advertising.
2. Law Firm Location – With the improvement of location services, it’s even more important for law firms to ensure their profiles are complete. Ensure your address is correct and complete, your contact information is available, and your hours of operation are accurate.
This information will help the likelihood of your posts and ads being shown in the news feeds of relevant people who are near your business location.
3. Posts on Facebook – Lastly, ensure that your posts on Facebook are:
- Not promotional
Users have the power to stop seeing your posts if they find them irrelevant. Once they take this step, it becomes extremely hard to speak to them. Providing helpful information rather than selling your services will ensure maximum reach.
We’ll know more about how Facebook works with these changes in 2015. Stay tuned for future updates.
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