5 Benefits of Working with a Google Partner for Google AdWords

5 Benefits of Working with a Google Partner for Your Google AdWords Campaigns

Why Choose a Google Partner?

With years of experience working for Canadian lawyers, marketing their practices online through LawyerLocate.ca Inc. and building legal websites that rank high in Google’s search results for relative keywords, we were a natural fit to be a Google Partner.

Google thought so themselves because they contacted us back in 2014.

It’s true that you can run your AdWords campaigns yourself. However, your ads will be better optimized, your budget better spent, in the hands of an AdWords professional.

So, what’s the difference between an AdWords specialist and a certified Google Partner?

1. AdWords Knowledge of a Certified Specialist

Google Partners must complete (and pass with 80-90% score, depending on the test) a minimum of 2 challenging exams annually. This ensures that they understands the ins and outs of AdWords and that they stay on top of the current best practices of advertising for the ever evolving search engine.

2. Industry Knowledge of a Canadian Legal Marketing Team

As a Google Partner, we are trusted marketing experts in our specific industry; Canadian law.

We have 14+ years of experience marketing Canadian lawyers online through:

  • LawyerLocate.ca Inc.,
  • Building websites with a strong SEO backbone for lawyers, and
  • Managing successful AdWords campaigns for Canadian lawyers.

This specific industry experience is what sets our services apart from just any AdWords service. We know exactly what it takes to achieve success for your lawyer advertisements.

3. Preferential Treatment

Google Partners are often invited to participate in exclusive Google events and education seminars. There, we learn about new technologies, trends, tools, and stats to aid in the success of our clients’ campaigns.

4. Google is at Our Service

If we ever have any questions or concerns about our clients’ campaigns, we don’t have to wait in line on the telephone to talk with a Google representative. We have a team of Google reps that are always available to us.

5. Money Well Spent

Having your AdWords campaigns run by a Google Partner means your dollars are optimized for success in two ways:

75% AdWords Spend

Your AdWords spend is effectively spread across multiple ad groups and campaign types with specific bid amounts on well performing keywords and unique customizations such as locations, devices, and times of the day to ensure your campaigns receive the highest potential ROI at all times.

25% Management Fees

Your dollars spent on management fees are being effectively spent on the qualified hands of the AdWords professionals who are responsible for the success of your ads.

Plus, you’ll receive a LawyerLocate.ca Inc. membership for free* (a value of $90+ taxes/month) and we’ll wave your set up fees (a value of $100+ taxes) when you get started.

*Basic membership fees waved for new LawyerLocate.ca Inc. members only.

More Information

Natalie Waddell

Founder and President at LawyerLocate.ca Inc.
Natalie was spirited to start this company after a frustrating and poor personal experience when searching for a lawyer back in the late nineties. “I quickly realized that the tools available to assist someone in finding the right lawyer were grossly inadequate. Not only inadequate for the individual in need of a lawyer, but also inadequate for the lawyers in search of new clients. There had to be a better way to connect clients and lawyers in a more efficient manner – without wasting everybody’s time and effort”, explains Natalie.

Natalie brings a passion to the business that ensures the entire LawyerLocate.ca team strives to improve the service for both lawyers and the general public. To that end, she is committed to ongoing communication with our members and welcomes and relies on clients’ input to continually evolve the service to make it better for all.


  1. Yeah, google adwords requires a lot of expertise and working with a google certified partner helps businesses in gaining maximum out of adwords.

    • Kelsey Vere says:

      You’ve got that right, Aliasgar. The AdWords interface can seem very intimidating to many. Figuring out how to optimize your campaigns to their highest potential isn’t something a small to medium sized firm can do on their own. In order to ensure your AdWords spend isn’t circling the drain, it’s critical to work closely with an expert. A Google Partner is the highest form of Google AdWords experts with access to ample knowledge and resourced to boost the performance of AdWords campaigns.

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