Inc. & Google Canada Hold Event to Honour Google Partner Status Inc. and Google Canada would like to sincerely thank all of the legal and marketing professionals who attended our first Google Event! We’d love to hear your feedback! Take our quick survey!

On August 4, 2015, Inc. and Google Canada held an event for Canadian lawyers and legal professionals at their Toronto headquarters.

Here, Inc.’s CEO, Mark C. Robins, spoke about the company’s launch back in 2002 and the history up until this moment. Inc.’s CEO, Mark C. Robins at Google Canada Event

Longtime client, Andrew Feldstein of the Feldstein Family Law Group, also spoke at the Google Event about his experience with Inc. as a member of our referral service, a client of our website design, search engine optimization, and social media services of our sister company, Digital eMspace, and a client of Inc’s Google AdWords services. Inc. client, Andrew Feldstein of Feldstein Family Law Group, at Google Canada Event

Google presenter, Alec Humes, spoke about marketing for the legal industry in Canada. More specifically, Alec spoke about legal marketing.

Among many things, Alec explained the process leading up to a Google search for your services, and ultimately, a call-to-action (such as a phone call or a GPS tracker to your storefront location) through your business’ online presence. These steps are known as Micro-Moments, which ultimately lead up to the Zero Moment of Truth (ZMOT). Alec explained to the Canadian legal audience how they could use online marketing to take advantage of consumer behavior and convert leads through Google’s search results.

Google presenter, Alec Humes, at Inc. Google Event

Doug St. John of St. John Media attended the event as the official photographer and captured a number of great photos highlighting the success of the event. Inc. Google Canada Event - Photos by Doug St. John of St. John Media

Attendees enjoyed beverages and refreshments (and checking out Google Glass) while mingling with peers of the legal industry and learning many new and useful tips and tools for the legal marketing industry.

Andrew Feldstein of Feldstein Family Law Group wearing Google Glass at Inc. Google Canada Event Inc. and Google Canada are thrilled with the turnout at the event and hope to put on another, similar event in the near future.

Canadian Lawyers Networking at Inc.'s Google Canada Event

If you’re interested in learning more about Inc.’s Google AdWords services or Google Partner status, please visit our website.

If you would like to take advantage of the Google Event’s AdWords promotion, please contact Mark C. Robins.

To see the full gallery of photos from the event, check out our album on Facebook.

Natalie Waddell

Founder and President at Inc.
Natalie was spirited to start this company after a frustrating and poor personal experience when searching for a lawyer back in the late nineties. “I quickly realized that the tools available to assist someone in finding the right lawyer were grossly inadequate. Not only inadequate for the individual in need of a lawyer, but also inadequate for the lawyers in search of new clients. There had to be a better way to connect clients and lawyers in a more efficient manner – without wasting everybody’s time and effort”, explains Natalie.

Natalie brings a passion to the business that ensures the entire team strives to improve the service for both lawyers and the general public. To that end, she is committed to ongoing communication with our members and welcomes and relies on clients’ input to continually evolve the service to make it better for all.

Leave a comment

All fields marked (*) are required