LawyerLocate.ca Inc. and Google Canada would like to sincerely thank all of the legal and marketing professionals who attended our first Google Event! We’d love to hear your feedback! Take our quick survey!
On August 4, 2015, LawyerLocate.ca Inc. and Google Canada held an event for Canadian lawyers and legal professionals at their Toronto headquarters.
Here, LawyerLocate.ca Inc.’s CEO, Mark C. Robins, spoke about the company’s launch back in 2002 and the history up until this moment.
Longtime client, Andrew Feldstein of the Feldstein Family Law Group, also spoke at the Google Event about his experience with LawyerLocate.ca Inc. as a member of our referral service, a client of our website design, search engine optimization, and social media services of our sister company, Digital eMspace, and a client of LawyerLocate.ca Inc’s Google AdWords services.
Google presenter, Alec Humes, spoke about marketing for the legal industry in Canada. More specifically, Alec spoke about legal marketing.
Among many things, Alec explained the process leading up to a Google search for your services, and ultimately, a call-to-action (such as a phone call or a GPS tracker to your storefront location) through your business’ online presence. These steps are known as Micro-Moments, which ultimately lead up to the Zero Moment of Truth (ZMOT). Alec explained to the Canadian legal audience how they could use online marketing to take advantage of consumer behavior and convert leads through Google’s search results.
Attendees enjoyed beverages and refreshments (and checking out Google Glass) while mingling with peers of the legal industry and learning many new and useful tips and tools for the legal marketing industry.
LawyerLocate.ca Inc. and Google Canada are thrilled with the turnout at the event and hope to put on another, similar event in the near future.
If you would like to take advantage of the Google Event’s AdWords promotion, please contact Mark C. Robins.
To see the full gallery of photos from the event, check out our album on Facebook.
Latest posts by Kelsey Vere (see all)
- The Legal Linkage – Week of September 13 – 19, 2015 – September 24, 2015
- ZMOT: The Zero Moment of [Canadian Legal] Truth – August 25, 2015
- LawyerLocate.ca Inc. & Google Canada Hold Event to Honour Google Partner Status – August 13, 2015