Nat_08With more than 25 years business experience, including ecommerce strategic planning, search engine optimization and website promotion, Natalie Waddell helps lawyers and law firms develop an uncompromising online presence.

Natalie started LawyerLocate.ca Inc. in April 2002 in order to provide a cost-effective online marketing venue for Canadian lawyers. By leveraging her knowledge of search engine marketing and the legal industry, she has grown this website into a highly recognized online legal resource for Canadians. Since inception, the site has processed more than 105,000 legal referrals and averages approximately 70,000 unique visitors per month.

Natalie has also worked with several small- to mid-sized law firms to increase their corporate online presence. Notable clients include Feldstein Family Law Group (formally Andrew Feldstein & Associates), Toronto employment lawyer Carol Boire of Boire Law LLP, and Wagner & Sidlofsky LLP, all of whom now have top rankings in all the major search engines for their respective relevant keywords.

Natalie’s motto when it comes to search engine optimization: It’s not rocket science.

Practice Areas

  • Search Engine Optimization for the legal industry
  • Search Engine Marketing for the legal industry
  • Website Marketing for the legal industry
  • Website Design and Development for the legal industry

Professional Associations

  • Legal Marketing Association (Toronto Chapter)
  • Kitchener Waterloo Chamber of Commerce
  • Communitech
  • seoINsites


  • Humber College, Graphic Design Certificate, 1997
  • University of Guelph, B.Sc., 1990