Hootsuite recently opened their LinkedIn Beta testing to all Hootsuite users and will now be offering support for LinkedIn Company Pages. This is great news for Canadian lawyers who currently use Hootsuite to manage their social media accounts and also have LinkedIn Company Pages. Previously, LinkedIn Company Page integration was only available to Enterprise members.
Hootsuite is one of many social media management systems for brand management that was created in 2008 by fellow Canadian Ryan Holmes. It allows users to securely manage their online presence from one “dashboard” and supports Facebook, Twitter, Foursquare, MySpace, Ping.fm, WordPress, LinkedIn and now LinkedIn pages. These services are all available with the free subscription. Users with a paid enterprise account can also integrate Google+. Other paid features include advanced analytic features, team functions, and reports.
Canadian lawyers should definitely consider using Hootsuite to manage their online efforts. It increases efficiency and allows members to both engage and manage social conversations in one place. 79 of Fortune 100 companies currently use Hootsuite and there are over 300 million members to date.
If you haven’t created your LinkedIn Company Page for your law firm yet, make sure you read our previous post How to Create an Impressive LinkedIn Law Firm Company Page. Afterwards, sign up for Hootsuite and add your LinkedIn Company page. If you haven’t added LinkedIn to your Hootsuite account before, you’ll notice that you can also add your LinkedIn personal profile and all your groups to your dashboard. This can be an especially useful way to post status updates to both your personal page and to various groups from one place.
All in all, Canadian lawyers that are active in the social media realm will appreciate the new LinkedIn Company Page integration Hootsuite has to offer. We think it will be incredibly efficient and easy to navigate. We want to hear from you too! How do you like the new functionality? Let us know in the comments below.
Natalie brings a passion to the business that ensures the entire LawyerLocate.ca team strives to improve the service for both lawyers and the general public. To that end, she is committed to ongoing communication with our members and welcomes and relies on clients’ input to continually evolve the service to make it better for all.
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