featured in CBA’s National Magazine


Special thank you to Michael Rappaport of the Canadian Bar Association’s National Magazine for his comments about in his article entitled Connecting with Clients Here’s what Michael wrote about us:

Finding the right fit:

About 15 years ago Natalie Waddell’s marriage was breaking down leading her to call the law society’s lawyer referral service. “The lawyer they recommended wasn’t a good fit. He wanted to litigate for my husband’s future earnings. I wanted an amicable split,” Waddell recalls. The experience left her thinking there must be a better way to match clients with lawyers.

So Waddell founded Lawyer Locate Inc. Since launching her website in 2002, the service has processed more than 83,857 referrals from individuals and businesses around the world to lawyers across Canada.


Potential clients can visit the website, search for a lawyer by practice area and geographic location, read detailed bios of each lawyer and contact them directly or they can call a 1-800 number for assistance in finding a lawyer.

“Unlike law societies’ referral services, we don’t require lawyers to give a half-hour free consultation or file a report with the law society after each consultation. We make it easy for both lawyers and clients.”

Lawyer Locate Inc. currently has 579 lawyers as members, who pay from $62.50 to $75, every month, depending on their membership plan. The service processes an average of 250 to 300 referrals per week and the website had 1.5 million page views last year. Beyond providing lawyers with a source of referrals, Lawyer Locate actively promotes members through its integration with social media, Facebook, LinkedIn, Twitter and blogs.

Natalie Waddell

Founder and President at Inc.
Natalie was spirited to start this company after a frustrating and poor personal experience when searching for a lawyer back in the late nineties. “I quickly realized that the tools available to assist someone in finding the right lawyer were grossly inadequate. Not only inadequate for the individual in need of a lawyer, but also inadequate for the lawyers in search of new clients. There had to be a better way to connect clients and lawyers in a more efficient manner – without wasting everybody’s time and effort”, explains Natalie.

Natalie brings a passion to the business that ensures the entire team strives to improve the service for both lawyers and the general public. To that end, she is committed to ongoing communication with our members and welcomes and relies on clients’ input to continually evolve the service to make it better for all.

1 comment

  1. Robert Lawyers says:

    Thanks for telling this story. When looking for a lawyer, for whatever reason, I think a lot of people don’t realize that they shouldn’t just go with the first name they see in the phone book. It is an important step in the process to meet with multiple lawyers to find out what their attitudes towards your situation are. Then it’s up to you to decided if those attitudes are a good match for yours. Then your situation, most likely, won’t be like that of Ms Waddell’s.

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