Do you write your own social media posts?


I am curious to know just how many of us actually write our own tweets, post to our business Facebook profiles, and update our LinkedIn accounts?

I know from conversation (and observation), many of you have contracts with a third-party to have help developing and maintaining your social networking.

They design and develop your social network pages and start the process of “collecting” friends, connections and followers.

This is fine, but where do you go from here?

Do you continue to let these third-parties “masquerade” as yourselves – or do you take the opportunity to learn from them and then continue on the social networking path yourselves?

Correct me if I am wrong, but isn’t the goal of social networking to present yourself to the “world” and to develop personal relationships with your clients and colleagues?

Why is it then that we see Twitter accounts for lawyers and firms that are clearly being managed 100% by a third-party?

I get that you are all busy people. I get that finding the time to tweet and post to social networking sites is time consuming and that having an assistant or consultant do it is way to “get it done”. But if you are going to do it, my advice to you is this:

  • Hire a consultant to get you started. Have them work with you to develop a social networking strategy. And make sure they teach you the tools that not only help you with your social networking tasks, but that also make the very best use of your valuable time.
  • If you hire a third-party or use your assistant to do the postings, you should, at the very least make a commitment to personally add posts on a regular basis.

Natalie Waddell

Founder and President at Inc.
Natalie was spirited to start this company after a frustrating and poor personal experience when searching for a lawyer back in the late nineties. “I quickly realized that the tools available to assist someone in finding the right lawyer were grossly inadequate. Not only inadequate for the individual in need of a lawyer, but also inadequate for the lawyers in search of new clients. There had to be a better way to connect clients and lawyers in a more efficient manner – without wasting everybody’s time and effort”, explains Natalie.

Natalie brings a passion to the business that ensures the entire team strives to improve the service for both lawyers and the general public. To that end, she is committed to ongoing communication with our members and welcomes and relies on clients’ input to continually evolve the service to make it better for all.

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