Mobile Yellow Pages Results Not the Same as Yellow Pages Online


Last week I wrote a post about the Yellow Pages print directory. Today I discovered what I would consider a “major flaw” in their internet advertising packages, and I feel compelled to share it with you all.

yellowonline I am not here today to provide my insights or comments on whether or not I think a listing in the Yellow Pages online directory is an effective strategy in link development for your website. That topic, which would be a “loaded” conversation, I will save for a later date. This post is strictly about something I observed with their Sponsored Listings.

Over the past few years the Yellow Pages have had several advertising “programs” to allow advertisers to appear at or near the top of the directory pages. The programs have changed, and so have the names. You might remember them as Priority Listings, Provincial Leaders, or some variation of. Several months ago they auctioned off positionings to existing advertisers. It is hard to keep up with it all; but the bottom line is the advertiser pays a premium price for a premium location.

Pay more, get more. Sounds fair to me.mobileyp

But I just did a search online in their directory for lawyer in Vancouver BC. Up comes the results page with two “Sponsored Listings”; Bronson Jones & Company being at the top.

Then I did the same search on my phone using their mobile site. Bronson Jones & Company were no where to be found. I gave up after searching past the first 150 lawyers in the list! It appears to me that someone who is paying a premium for is treated like a “free lister” when it comes to the mobile version of their site.

Does this still sound fair to you?

And if you are a premium online advertiser with, were you aware that your priority positioning is not currently carried over to the mobile version of their directory?

Natalie Waddell

Founder and President at Inc.
Natalie was spirited to start this company after a frustrating and poor personal experience when searching for a lawyer back in the late nineties. “I quickly realized that the tools available to assist someone in finding the right lawyer were grossly inadequate. Not only inadequate for the individual in need of a lawyer, but also inadequate for the lawyers in search of new clients. There had to be a better way to connect clients and lawyers in a more efficient manner – without wasting everybody’s time and effort”, explains Natalie.

Natalie brings a passion to the business that ensures the entire team strives to improve the service for both lawyers and the general public. To that end, she is committed to ongoing communication with our members and welcomes and relies on clients’ input to continually evolve the service to make it better for all.

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