Why Globe and Mail Quoted LawyerLocate.ca Inc. as “Dominant Site in Canada”

Why Globe and Mail Quoted LawyerLocate.ca Inc. as "Dominant Site in Canada"

LawyerLocate.ca Inc. was mentioned in a Globe and Mail article announcing the launch of two Toronto startup websites connecting lawyers with clients: Kabuk Law and LawyerLinx.

“The entrepreneurs behind the sites say their aim is to improve upon existing Web-based directories for lawyers, such as Lawyer Locate, the dominant site in Canada.” – Jeff Gray

It’s always great to see new local business, and even though these two companies could potentially be competitors, we are honoured by their existence. It suggests that we have not yet reached our potential. It also suggests that the legal industry has room to grow. These two factors combined screams opportunity for LawyerLocate.ca Inc.

Legal Referral Service

“LawyerLinx promises an algorithm to match clients – who fill out a quick questionnaire about their needs – with a selection of suitable lawyers. It also asks users whether they want to pay the lawyer a fixed fee or an hourly rate and how much they expect to spend.” – Jeff Gray

Ultimately, this is what LawyerLocate.ca Inc. already does with our referral service.

Natalie Waddell was quoted in The Lawyers Weekly joking, “We’re a dating service for lawyers.”

Back in 2005, our founder, Natalie Waddell was quoted in The Lawyers Weekly joking, “We’re a dating service for lawyers.”

Clients looking for a lawyer use our referral form to outline details of their needs. These needs are screened and emailed to appropriate lawyers (in the geographic location and area of law requested). Lawyers then have the opportunity to contact this client to discuss their case in greater detail. We recommend that clients ask as many questions as they can during this initial contact to ensure they’ve found a lawyer that best meets their needs. They can discuss the lawyers’ fees and expected costs at this point and request an in-person consultation if desired.

The goal with LawyerLocate.ca Inc.’s referral form is to ensure clients find the right lawyer for their unique needs. It gives clients the opportunity to discuss their case with multiple lawyers before determining which to retain for legal representation.

Book Appointments Online with Lawyers

“In addition to listing lawyers in your city who specialize in the legal service you are looking for, the site allows clients to book appointments.” – Jeff Gray

If you want to do your own research, LawyerLocate.ca Inc. offers directories of all cities across Canada and areas of law. LawyerLocate.ca Inc. does not offer the ability to book appointments with a lawyer through our website because we encourage individuals to speak to lawyers about their specific needs before booking an initial consultation.

Advice for Consumers Looking for Lawyers

“Both LawyerLinx and Kabuk also feature general advice for consumers looking for lawyers and briefings about different kinds of law.” – Jeff Gray

LegalTube.ca; a website with videos by LawyerLocate.ca Inc. members that educate the public about Canadian law.

LawyerLocate.ca Inc. does this too. We’ve found that people prefer to digest content visually, and increasingly via video. We also found that many lawyers have proactively dabbled in video marketing producing quality information about their practice of law. What we then realized is the disconnect of potential clients finding and viewing this information. So, we launched LegalTube.ca; a website with videos by LawyerLocate.ca Inc. members that educate the public about Canadian law.

These are only a few (of the many) benefits lawyers and clients receive when they use our service.

Natalie Waddell

Founder and President at LawyerLocate.ca Inc.
Natalie was spirited to start this company after a frustrating and poor personal experience when searching for a lawyer back in the late nineties. “I quickly realized that the tools available to assist someone in finding the right lawyer were grossly inadequate. Not only inadequate for the individual in need of a lawyer, but also inadequate for the lawyers in search of new clients. There had to be a better way to connect clients and lawyers in a more efficient manner – without wasting everybody’s time and effort”, explains Natalie.

Natalie brings a passion to the business that ensures the entire LawyerLocate.ca team strives to improve the service for both lawyers and the general public. To that end, she is committed to ongoing communication with our members and welcomes and relies on clients’ input to continually evolve the service to make it better for all.


  1. TherR says:

    “It suggests we have not reached our potential”, did make me stop and think, do we ever reach it, or do we ever know we’ve reached it? It must happen for some, i guess, but for most it seems like a will-o-the- wisp!

    • Kelsey Vere says:

      Great points, Ther. I don’t think we ever meet our potential, professionally. I mean, those who are actively listening and observing don’t ever meet their potential. We always have room to grow and things to learn. That’s what’s so great about competition; it forces you to open your eyes, get a fresh perspective, and take a good look at your goals, successes and failures, and work even harder to reach them.

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