Mobile friendly websites come in two forms: Responsive design and mobile sites. Here’s the difference:
Why is mobile friendliness important?
Mobile friendly websites have long been superior to desktop websites. Not only does it show your clients that you’re practicing law in the 21st century, it makes the process of retaining your services that much easier. You wouldn’t want to make it difficult for your clients to retain you, right?
Don’t discriminate against your clients device and make your website mobile-friendly.
A quick experiment: Which website are you more likely to contact for their services?:
Mobile [friendly Deadline] Day
Mobile friendly websites are no longer trivial: they’re mandatory. Introducing Mobile Day.
Starting April 21,  we will be expanding our use of mobile-friendliness as a ranking signal. – Google Webmaster Central Blog
As of April 21, 2015, websites that are not mobile friendly will be penalized, and potentially loose their rank in search results.
The roll-out could take up to a week. Therefore, you might not notice any changes immediately. However, that shouldn’t stop you from being proactive and getting your website mobile-friendly now.
Testing your Site for Mobile-Friendliness
If you’re not sure if your website is mobile-friendly or not, you can test it two ways:
1. Google Search
Type your website into Google on a mobile device. If your website is mobile friendly, you’ll see “Mobile-friendly” in grey text within your search result. If you don’t see this, your site isn’t recognized as mobile friendly.
Enter your website URL and wait for Google to crawl your website. If your website is mobile friendly, you’ll see something like this:
If your website is not mobile friendly, you’ll see something like this with tips on how to make your site mobile friendly.
We have to admit, we haven’t embraced mobile friendliness to the fullest. We’ve made an app available for Apple, Android, and BlackBerry app stores, where individuals seeking legal representation can request referrals right from their mobile devices. We’ve also made our blog responsive so people can enjoy our posts wherever they are. However, we haven’t embraced a mobile friendly website yet.
That’s all going to change on April 7, 2015 when we launch our responsive website design for lawyerlocate.ca. Stay tuned for more information on our new website launch.
Go Mobile Friendly
Talk to our partner, Digital eMspace, about redesigning your outdated law firm or lawyer site into a mobile-friendly website. Take a look at their latest work:
Pay Special Attention to the Most Common Mobile Site Mistakes
- Unplayable content
- Faulty redirects
- Mobile-only 404s
- App download interstitials
- Irrelevant cross-links
- Slow mobile pages
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