Mobile Friendly Deadline Day – Don’t Get Left Behind

Don't get left behind on mobile [firndly deadline] day

Mobile friendly websites come in two forms: Responsive design and mobile sites. Here’s the difference:

Why is mobile friendliness important?

Mobile friendly websites have long been superior to desktop websites. Not only does it show your clients that you’re practicing law in the 21st century, it makes the process of retaining your services that much easier. You wouldn’t want to make it difficult for your clients to retain you, right?

Don’t discriminate against your clients device and make your website mobile-friendly.

A quick experiment: Which website are you more likely to contact for their services?:

Desktop Only vs. Mobile Friendly Site

Mobile [friendly Deadline] Day

Mobile friendly websites are no longer trivial: they’re mandatory. Introducing Mobile Day.

Starting April 21, [2015] we will be expanding our use of mobile-friendliness as a ranking signal. – Google Webmaster Central Blog

As of April 21, 2015, websites that are not mobile friendly will be penalized, and potentially loose their rank in search results.

The roll-out could take up to a week. Therefore, you might not notice any changes immediately. However, that shouldn’t stop you from being proactive and getting your website mobile-friendly now.

Testing your Site for Mobile-Friendliness

If you’re not sure if your website is mobile-friendly or not, you can test it two ways:

Mobile friendly Search Result

1. Google Search

Type your website into Google on a mobile device. If your website is mobile friendly, you’ll see “Mobile-friendly” in grey text within your search result. If you don’t see this, your site isn’t recognized as mobile friendly.

2. Use Google’s Mobile-Friendly Test

Enter your website URL and wait for Google to crawl your website. If your website is mobile friendly, you’ll see something like this:

Google Confirmed Mobile Friendly Website

If your website is not mobile friendly, you’ll see something like this with tips on how to make your site mobile friendly.

Google Disproved Non-Mobile Friendly Website

We have to admit, we haven’t embraced mobile friendliness to the fullest. We’ve made an app available for Apple, Android, and BlackBerry app stores, where individuals seeking legal representation can request referrals right from their mobile devices. We’ve also made our blog responsive so people can enjoy our posts wherever they are. However, we haven’t embraced a mobile friendly website yet.

That’s all going to change on April 7, 2015 when we launch our responsive website design for Stay tuned for more information on our new website launch.

Go Mobile Friendly

Talk to our partner, Digital eMspace, about redesigning your outdated law firm or lawyer site into a mobile-friendly website. Take a look at their latest work:

Pay Special Attention to the Most Common Mobile Site Mistakes

  1. Blocked JavaScript, CSS and image files
  2. Unplayable content
  3. Faulty redirects
  4. Mobile-only 404s
  5. App download interstitials
  6. Irrelevant cross-links
  7. Slow mobile pages

Kelsey Vere

Social Content & New Media Specialist at Digital eMspace
As the Social Content & New Media Specialist for Digital eMspace, a division of Inc, Kelsey is the sole contributor to Digital eMspace’s Blog and a fellow contributor to Inc.’s blog, with Samantha Collier. Kelsey also manages Digital eMspace, Inc., and’s social media networks. Kelsey graduated with distinction from the Advertising Program at Conestoga College in 2013 and won the Outstanding Achievement Award of 2012/13.

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