Blog, Blawg, Blogger, Blawgger!


As many of you know I am in the legal marketing and legal referral business in Canada. Over the past ten years Inc. has become a respected legal resource centre and online referral service. As a result of our business model, we are continually interacting with lawyers and the legal community within Canada.

Recently we attempted to create a website aggregator exclusively for Canada legal blogs, which did not go over well with some Blawggers.

This brings me to my main question: Why do lawyers feel the need to separate themselves for the rest of the blogging communities by using the term Blawg to describe their alleged community of Bloggers?

It seems to me that in this effort to segment themselves, they may well be alienating the exact group of people they really need to reach out to – the clients. It is, after all, called Social Networking.

I recently noticed that one of the most respected Legal Bloggers, Kevin O’Keefe, made comment on a Twitter post by Chicago attorney Scott Weisman:

RT @scottweisman I hope 2011 will be the year lawyers finally stop calling blogs, “blawgs.” - Amen to that

Does using the term Blawgger not, in fact, make lawyers look like they are trying to be superior? Does this not harm their marketing attempts to be perceived as “approachable”? How much damage may be done within the social networking communities by using this approach?

All good questions and I leave to you my readers to offer up your answers and opinions.

Natalie Waddell

Founder and President at Inc.
Natalie was spirited to start this company after a frustrating and poor personal experience when searching for a lawyer back in the late nineties. “I quickly realized that the tools available to assist someone in finding the right lawyer were grossly inadequate. Not only inadequate for the individual in need of a lawyer, but also inadequate for the lawyers in search of new clients. There had to be a better way to connect clients and lawyers in a more efficient manner – without wasting everybody’s time and effort”, explains Natalie.

Natalie brings a passion to the business that ensures the entire team strives to improve the service for both lawyers and the general public. To that end, she is committed to ongoing communication with our members and welcomes and relies on clients’ input to continually evolve the service to make it better for all.


  1. Gini Dietrich says:

    If you were a client and you called yourself a blawger, I’d first laugh at you, then I’d publicly make fun of you, and then I’d advise you to get off your high horse. I don’t really have anything of value to add because I agree with what you’re saying…it’s social networking, not social “I’m better than you” networking. The beauty of it is it makes everyone equal. There is an 18 year old kid who debates me on my blog all the time. Think he’d dare do that to my face? Likely not. I love that we all have a voice.

  2. Mark C .Robins says:

    Gini, thank you for your very thoughtful comments.

  3. Nancy Myrland says:

    Mark, interesting question you pose about the term blawger. I think it might have gained traction because it’s a slightly clever use of two words that marry in to a larger clever word. Do I think it’s necessary? No. If it is being used to set oneself above any other person, or group of people, it needs to go away. If it’s just being used because writers think it’s a clever marriage of two words, then I don’t think it will stop any time in the near future. I write about legal marketing, but I would never use the term blawg to describe my blog because it sounds a bit old-fashioned to me, and it’s not necessary.

  4. Carl says:

    To be honest, I don’t associate the use of the term as being elitist and I say this as someone who is not involved in the practice of law.

    Incidentally, a quick Google search query for “Canadian Legal Blawg” does result in favourable page ranking for that term.

    From an SEO point of view, it might be something to consider since you’ll have far less competing for that specific term.

  5. Thanks for your excellent insights and tips.

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