As many of you know I am in the legal marketing and legal referral business in Canada. Over the past ten years LawyerLocate.ca Inc. has become a respected legal resource centre and online referral service. As a result of our business model, we are continually interacting with lawyers and the legal community within Canada.
Recently we attempted to create a website aggregator exclusively for Canada legal blogs, which did not go over well with some Blawggers.
This brings me to my main question: Why do lawyers feel the need to separate themselves for the rest of the blogging communities by using the term Blawg to describe their alleged community of Bloggers?
It seems to me that in this effort to segment themselves, they may well be alienating the exact group of people they really need to reach out to – the clients. It is, after all, called Social Networking.
I recently noticed that one of the most respected Legal Bloggers, Kevin O’Keefe, made comment on a Twitter post by Chicago attorney Scott Weisman:
RT @scottweisman I hope 2011 will be the year lawyers finally stop calling blogs, “blawgs.” - Amen to that
Does using the term Blawgger not, in fact, make lawyers look like they are trying to be superior? Does this not harm their marketing attempts to be perceived as “approachable”? How much damage may be done within the social networking communities by using this approach?
All good questions and I leave to you my readers to offer up your answers and opinions.
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