Does your law firm have a company page on LinkedIn? If the answer is yes you definitely need to know about a powerful new feature called “Status Updates”. If you don’t have a company page yet please go create one – it’s a free, efficient way to reach clients and colleagues. You’ll thank me later!
Page administrators now have the ability to post updates directly from their company overview page similar to Facebook and Twitter. These updates will be seen on homepages of connections who “follow” the company. They will also be seen on the overview tab on your company’s LinkedIn page.
It’s a good idea to integrate the Company Profile Linkedin Button on to your firm’s blog and/or website to encourage readers to follow your law firm. The button will display your firm’s logo, summary and number of employees. It’s very easy to add the button. If you have issues contact your firms IT specialist or Google it.
Use company status updates to share all the content your law firm creates. This can be company news, blog posts, articles, promotions and/or awards. Status updates support text and URLs such as websites, images, YouTube video, etc. Posts can be up to 500 characters including spaces.
Be sure to include a link back to the original post. Use tools such as Google Analytics to track how successful your LinkedIn status updates are. You can also track impressions and engagement directly on your company page under the Analytics tab. An impression is the number of views your status update receives and engagement equals total interactions such as comments, likes, clicks, shares, etc. The data appears approximately 24 hours after an update is published.
People that follow your company on LinkedIn have the ability to comment on your firm’s status updates. Administrators have the ability to moderate comments and can delete comments if they wish. It’s a good idea to moderate your page on a daily basis so you can respond if necessary.
LinkedIn offers a complimentary guide to LinkedIn Company pages and you can download it here
Latest posts by Samantha Collier (see all)
- What Canadian Lawyers Can Learn From the Dalhousie Facebook Scandal – January 13, 2015
- Facebook News Feed Change – What Lawyers Need to Know – October 2, 2014
- 3 Free Social Media Tools for Lawyers – September 19, 2014