The Anatomy of a 5-Star LinkedIn Profile for Lawyers


“But I finished creating my LinkedIn profile years ago, do I really need to go back and optimize it?” For many Canadian lawyers, this is probably the excuse you have not to update your LinkedIn profile.

But I’m going to fight you on this one because I’m a lawyer social media enthusiast, and it’s what I do. I’ve also spent many years helping lawyers update their LinkedIn profiles for maximum business development potential. There are several easy ways to perk up your profile. Today I’m sharing five simple ways to create a 5-star LinkedIn online profile:

Update your Personal Profile URL to include your name.

Did you know that you can customize your LinkedIn public profile URL? It’s easy. All you need to do is go to your profile and hit “Edit” and follow these simple instructions. Don’t forget, profile URLs are available on a first come, first serve basis. If you have a common name, you might need to get creative including adding initials, the word “lawyer”, etc.

Add your Twitter account to your profile.

Are you active on Twitter? If the answer is yes, you should definitely add a link to your Twitter account on your LinkedIn profile. People can easily follow you without your leaving your LinkedIn profile as well. Here’s how to add a link to your Twitter account on LinkedIn.

Upload your Outlook (or other email application) contacts to your LinkedIn profile.

It’s important to add as many contacts as you can on LinkedIn so that if the need arises for your services, your connections can search through their connections and find you. An easy way to build your network is to upload all of your outlook connections to your LinkedIn profile. After uploading your connections, you can easily pick and choose who you’d actually like to connect with. I know many lawyers don’t want to add everyone to their network so don’t forget you have this choice.

Make sure all of your information is accurate and update. This includes your employment and education history.

Your LinkedIn profile needs to contain accurate and up-to-date information, especially when it comes to contact information. Profile viewers might compare your LinkedIn profile to your website bio and if there are errors or confusion information, you might come off as unprofessional.

Add relevant LinkedIn sections to your profile.

There are many way to showcase your skills and accomplishments on LinkedIn. You can add the following sections to your profile:

  • Projects
  • Languages
  • Test scores
  • Courses
  • Patents
  • Certifications
  • Volunteering & Causes
  • Documents
  • Presentations
  • Publications

You don’t have to get fancy when optimizing your LinkedIn profile – even just incorporating one or two of the above pointers will get you on the right track. Do you have any tips to share? Please feel free to share them in the comments below.

Natalie Waddell

Founder and President at Inc.
Natalie was spirited to start this company after a frustrating and poor personal experience when searching for a lawyer back in the late nineties. “I quickly realized that the tools available to assist someone in finding the right lawyer were grossly inadequate. Not only inadequate for the individual in need of a lawyer, but also inadequate for the lawyers in search of new clients. There had to be a better way to connect clients and lawyers in a more efficient manner – without wasting everybody’s time and effort”, explains Natalie.

Natalie brings a passion to the business that ensures the entire team strives to improve the service for both lawyers and the general public. To that end, she is committed to ongoing communication with our members and welcomes and relies on clients’ input to continually evolve the service to make it better for all.

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