More and more Canadian lawyers are signing up for the social network Twitter for business development and marketing purposes. With over 465 million accounts, and 175 million tweets sent per day, Twitter is continuing to grow at an exponential rate.
Should you decide to create a Twitter account for your law firm, or a personal page to build your brand, there are a few best practices we’d like to share with you.
- Listen first. Follow other lawyers in your practice area and study how the act and engage online. Look for your preferred client demographic on Twitter and monitor them as well. Take note on the conversational style and genuine voice. Consider doing something similar.
- Share valuable content that your audience will find useful. Discuss practice updates, events, best practices, rule changes and how you solved general issues relating to your practice. Do not disclose confidential information.
- Educate rather than promote. Instead of promoting your services, demonstrate leadership and expertise. How do you want to perceived among the Twitter community?
- Respond to comments, mentions and direct messages in a timely manner. Add the Twitter app to your smartphone to easily manage notifications.
- Be consistent. Don’t create an account and then disappear. This is a common mistake among lawyers. They get excited and tweet on a consistent basis for a couple weeks and then forget about it. To get the best results, you should spend at least 30 minutes on Twitter every day.
Canadian Lawyers who join Twitter for business development purposes have the ability to build their reputation, grow their following, and garner trust by following the above practices.Have you joined Twitter yet? Why or why not? How has it worked for you? Please let us know in the comments below.
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