For lawyers who are already producing video content, we want to help distribute these videos online. For lawyers who are new to video, we want to guide you through your first shot. Read our post outlining the steps and tools to DIY your legal videos before reading these tips.
We’ve broken our DIYing your legal vlog tips into the three steps of the video production process: filming, editing, and publishing.
- Write a script beforehand. You don’t have to follow the script exactly, but it will help you mentally prepare for what to say, especially for those that are intimidated by a camera.
- Read your script aloud to measure how long it is. Your videos should be around 3 minutes to maintain the viewer’s attention.
- If longer than 5 minutes, consider breaking it down into multiple videos on more specific topics.
- Talk slow, be yourself, and don’t get frustrated if it isn’t perfect the first time.
- Choose a simple backdrop such as against a wall. For more advanced vloggers, try different scenery for the background such as your office space, your boardroom, or the client waiting area.
- Make sure there’s lots of natural light. If not, make up for it with forescent lighting. Incandescent has a yellow glow.
- Use facial expressions and body language to create visual interest while you speak. Don’t just sit there and talk at the camera, pretend like you’re teaching and engaging a live audience.
- For added interest, get different shots, from different angles, of different subject matters. For example, use screen recording to explain how to do something online or videotape the subject itself and overlap a voiceover with an explanation.
- Your first take might not be perfect. Trim out unnecessary parts such as before and after you start and finish speaking, clearing your throat or fixing your hair.
- Add transitions or special effects only if it’s necessary for improving the quality of information. Going overboard can come across as unprofessional and even distracting to the information being given.
- Consider using graphics for scene introduction, such as an opening visual and closing visual.
- You may also consider adding your logo and/or contact information throughout the video.
- The automatically generated thumbnail isn’t always the best shot. Choose a different thumbnail or create your own.
- Share your videos across social media networks when it’s published and as it’s relevant in the future.
- Follow up periodically by replying to comments and thanking people for sharing your video.
Have a question?
Need a specific question answered with regards to your legal vlogging? Ask away! We’ll do out best to guide you through it.
Natalie brings a passion to the business that ensures the entire LawyerLocate.ca team strives to improve the service for both lawyers and the general public. To that end, she is committed to ongoing communication with our members and welcomes and relies on clients’ input to continually evolve the service to make it better for all.
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