Video Blogs, Vblogs, Vlogs – have we entered a new phase in blogging?


Of late I have been observing more and more examples of video blogging, “vblogs” or “vlogs”. This makes me wonder if we have now officially entered a new phase in blogging.

I started to really notice this when I came across Gini Dietrich on Twitter and then checked out her blog Spin Sucks. It appears she produces video blogs on a weekly basis, if not more.

Robin Sharma, a motivational author and blogger has taken his video blogging to a new level. He even vlogs from the back seat of a taxi cab while traveling the world. And he pulls it off effectively!

With now being touted as the second largest search engine in the world (second only to, it is no wonder we are now seeing our legal industry clients working towards incorporating more videos into their websites and into their blogs.

It seems to me that we are becoming a more “visual” society with less time on our hands. I think we are more likely to watch a 3-5 minute vblog on a subject than we are to invest 10 to 15 minutes in reading about something.

Personally, I find that I am guilty of “speed reading” most blog posts and not really giving them the time and attention that I should. And I do find that a good vblog can get the important information across quickly and succinctly.

What are your thoughts? Would you rather read a post or listen/watch a post?

Mark Robins

Chief Executive Officer at Inc.
Mark came to Inc. with thirty years involvement in the Canadian legal industry. As a respected investigative consultant, Mark has worked with some of the largest and smallest law firms in Canada. His additional background in sales and marketing, as well as his knowledge of business operations, helps to guide Inc. in providing a superior service to each and every one of our members.


  1. Gini Dietrich says:

    It really depends on how you learn. Most people are visual learners, but there are still some of us who won’t watch a video and prefer to read (cough, me) or listen. So it’s important for bloggers to incorporate all three learning methods in their posts so they’re reaching everyone.

  2. Carl says:

    Different media for different message. Each serves is own purpose and should be thought of in that way. Certainly from the point of view of lead generation, one can argue that vblogs offer authors a chance to showcase their personality as much as their message in a more engaging and perhaps entertaining format.

    The two shouldn’t necessarily be thought of mutually exclusive either. Indeed, a common online strategy is for a video to draw the viewer back to an associated blog for more detailed information.

  3. Kelsey Vere says:

    Wow! To think that you wrote this post back in 2011, Mark. Look where we’re at now! So many businesses are getting into to vlogging, nevertheless, vlogging isn’t completely replacing blogging by any means. Rather, a valuable addition to the online marketing strategies for businesses. Gini must be psychic!

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