What Facebook’s Updated Timeline Means For Lawyers

Facebook launched a number of profile and newsfeed changes much to the horror of its 750+ million plus users. Most of these changes affect the single user experience but what about business pages? Will they be affected?

The answer is an astounding yes. Law firms and lawyers that use Facebook for business by using Facebook Pages will have to start thinking more like publishers. Status updates should inspire users to share and interact content. This can be tricky when it comes to law firms but it is possible.

It’s important to note Facebook has enabled a control in the top right of each story where users can check to unmark a top story. Consider the number of status updates you post each day from your law firm page – will your fans find the information useful or a nuisance? Will your updates inspire conversation and action? They better.

Users are no longer able to view posts sorted by “most recent”. Facebook uses EdgeRank to determine which stories users will see. Most Facebook users don’t interact with business pages very often. Facebook page owners will need to think up new ways to interact with their fans to be viewed more often. How will you do this?

My favorite update is the “Friend Activity Feed” located on the left hand column of Facebook pages. It’s easy to view how your page was interacted with: who liked your pictures, who shared a post, etc. It’s a good idea to take note of who your top “sharers” are and thank them!

What do you think of the new changes?

Natalie Waddell

Founder and President at LawyerLocate.ca Inc.
Natalie was spirited to start this company after a frustrating and poor personal experience when searching for a lawyer back in the late nineties. “I quickly realized that the tools available to assist someone in finding the right lawyer were grossly inadequate. Not only inadequate for the individual in need of a lawyer, but also inadequate for the lawyers in search of new clients. There had to be a better way to connect clients and lawyers in a more efficient manner – without wasting everybody’s time and effort”, explains Natalie.

Natalie brings a passion to the business that ensures the entire LawyerLocate.ca team strives to improve the service for both lawyers and the general public. To that end, she is committed to ongoing communication with our members and welcomes and relies on clients’ input to continually evolve the service to make it better for all.

1 comment

  1. Jack Framingham says:

    Well, I encourage them. Social media has always been about getting the word out, and word needs to come often. By having several feeds on Facebook your fans can use, it makes sense to try and show up in all of them (as non-obnoxiously as possible ;) )

Leave a comment

All fields marked (*) are required